Buying diamonds and gemstones direct, working closely with manufacturers and producing much of our jewelry in the store, enables us to keep our prices remarkably low without sacrificing quality. We cut out the middle man and maintain personal service with each and every customer as a top priority. Growth has not only expanded in the downtown Boston location but has grown over the last two decades to cover from southern New Hampshire out through Worcester and down to Cape Cod and the Islands with 5000-12,000 square foot stores in Boston, Framingham, Peabody, and Hingham.