Written by Maria Allen
A floral spectacle at Lucky Finn Café honors moms.
In May of 2018, Jillian Landry, the owner of Beach Plum Floral + Event Design, celebrated her first Mother’s Day as a new mom by creating a floral spectacle at Scituate’s Lucky Finn Café. Seeking to celebrate in a big way while honoring local moms in the community, Landry decided to team up with several other local businesses to create an installation of over 3,000 flowers on the façade of the popular Front Street coffee shop.
Beautiful blooms were donated by Cross Street Flower Farm in Norwell, a sign was provided by sign maker Jenny Cohane of Citrus Daisy, photographer Jenni Dehn of Jenni with an Eye Photography was there to capture photographs and Kate Murtaugh Events and Design helped ensure everything went off without a hitch.
In addition to adorning the building, flowers were made into beautiful bouquets. A portion of the proceeds from the sale of the bouquets was donated to empowerHER, a local nonprofit organization that supports young girls who have experienced the early loss of their mothers.
“As a local company, we wanted to connect with the community to celebrate all of the amazing moms out there and to also bring attention to the amazing organization, empowerHER,” says Landry.
The event was such a huge success last year that Landry has decided to do it again. This year’s floral installation at Lucky Finn Café is scheduled to be installed May 9 and will stay up for about a week, weather permitting. The event will again help support empowerHER. “As a new mom to a baby girl, this felt like the best way to celebrate moms and to help support these courageous and strong girls who have lost their mothers too young,” says Landry. “We are so excited at the opportunity to bring the beauty of flowers and community to the South Shore and to honor mothers of all backgrounds.”