Inspiring Women In Business: Sarah Long


Sarah Long

Owner and Principal Aesthetician at waxed.
454 Washington St., Norwell

If one rave business review could sum up waxed. owner Sarah Long’s professional services it would be this: “She’s so personable, you feel like you’ve known her your whole life.” Fueled by a desire to give clients even more personal attention, the seasoned aesthetician and cosmetologist opened her own full-service skincare business, waxed., in 2017.

A Norwell resident and the mother to two boys, Long strives to make good skincare accessible to everyone. After working for 10 years at a top-rated salon, Long, a graduate of the Ailano School of Cosmetology and the Catherine Hinds Institute of Aesthetics, decided that opening her own business was not only a possibility, but a priority. “I’ve always been a hard worker,” says Long. “I also wanted the flexibility that came with running my own business.”

Awarded a “Best of the South Shore 2020” award for Hair Removal and Facials, waxed. offers everything from lash lifting and tint to airbrush tanning and a now-famous Brazilian speed wax. But what Long is most proud of is that she is able to make a luxury experience affordable.

The first entrepreneur in her family, Long credits her supportive parents for instilling her with a strong work ethic. She’s also a believer in taking chances. She never once questioned her decision to open waxed. because she believes happiness breeds success. “If you’re thinking about doing something, just do it and keep doing it until you don’t love it anymore,” she says. With self-care high on everyone’s to-do list these days, Long is honored to offer her impeccable services to new and longstanding clients.